Small Business Jargon Decoder
Today’s Corporate Slang Broken Down for the Average Person
Our mission is to help small businesses. That doesn’t mean hiding behind confusing acronyms or concepts. We don’t rely on gatekeeping trade secrets – just experience, hard work, and ingenuity.
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A/B Testing
Small Business Jargon DecoderWhat is A/B Testing?Small Business Jargon DecoderThe Technical DefinitionA/B testing (or split testing) is a method of comparing two versions of a webpage, ad, or email to see which performs better. It involves changing one element (like a...
Above the Fold
Small Business Jargon DecoderWhat is Above the Fold?Small Business Jargon DecoderThe Technical Definition"Above the fold" refers to the portion of a webpage that is immediately visible without scrolling. This area is crucial for capturing the visitor's attention and...
API
Small Business Jargon DecoderWhat is API?Small Business Jargon DecoderThe Technical DefinitionAn API, or Application Programming Interface, is a set of rules and protocols that allows different software applications to communicate with each other. It acts as a bridge,...
Automation
Small Business Jargon DecoderWhat is Workflow Automation?Small Business Jargon DecoderThe Technical DefinitionWorkflow automation refers to the use of technology to streamline and automate repetitive tasks and business processes. It involves setting up systems where...
B2B
Small Business Jargon DecoderWhat is B2B?Small Business Jargon DecoderThe Technical DefinitionB2B, or business-to-business, refers to transactions, products, or services exchanged between two businesses rather than between a business and individual consumers....
B2C
Small Business Jargon DecoderWhat is B2C?Small Business Jargon DecoderThe Technical DefinitionB2C, or business-to-consumer, refers to companies that sell products or services directly to individual customers rather than to other businesses. B2C businesses focus on...
Backlink
Small Business Jargon DecoderWhat are Backlinks?Small Business Jargon DecoderThe Technical DefinitionA backlink is a hyperlink from one website to another. When one site links to another, it signals to search engines that the linked site has valuable or relevant...
Bounce Rate
Small Business Jargon DecoderWhat is Bounce Rate?Small Business Jargon DecoderThe Technical DefinitionBounce rate is a metric used in web analytics to measure the percentage of visitors who land on a website and leave without interacting further, such as clicking on a...
Brand Awareness
Small Business Jargon DecoderWhat is Brand Awareness?Small Business Jargon DecoderThe Technical DefinitionBrand awareness is the extent to which consumers recognize and recall a brand, including its name, logo, and overall identity. It is a key component of a brand’s...
Brand Identity
Small Business Jargon DecoderWhat is Brand Identity?Small Business Jargon DecoderThe Technical DefinitionBrand identity refers to the collection of visual and verbal elements that define how a business presents itself to the public. This includes the company’s name,...
Change Management
Small Business Jargon DecoderWhat is Change Management?Small Business Jargon DecoderThe Technical DefinitionChange management refers to the structured approach used to manage the people side of change within an organization. It involves preparing, supporting, and...
Company Culture
Small Business Jargon DecoderWhat is Company Culture?Small Business Jargon DecoderThe Technical DefinitionCompany culture refers to the shared values, beliefs, behaviors, and practices that define how an organization operates and how its employees interact with one...
Content Marketing
Small Business Jargon DecoderWhat is Content Marketing?Small Business Jargon DecoderThe Technical DefinitionContent marketing is a strategic marketing approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and...
Conversion
Small Business Jargon DecoderWhat are Conversions?Small Business Jargon DecoderThe Technical DefinitionConversion in the context of digital marketing is the process where a visitor completes a desired action on a website, such as making a purchase, filling out a form,...
Core Purpose
Small Business Jargon DecoderWhat is a Core Purpose?Small Business Jargon DecoderThe Technical DefinitionCore purpose refers to the fundamental reason for an organization’s existence beyond financial goals. It encapsulates the mission, vision, and the broader impact...
Core Values
Small Business Jargon DecoderWhat are Core Values?Small Business Jargon DecoderThe Technical DefinitionCore values are the essential principles and ethical standards that guide an organization’s behavior, decisions, and internal culture. They serve as the foundation...
CPC
Small Business Jargon DecoderWhat is CPC?Small Business Jargon DecoderThe Technical DefinitionCost Per Click (CPC) is an online advertising model where advertisers pay a set fee each time a user clicks on one of their ads. This metric is fundamental in pay-per-click...
CRM
Small Business Jargon DecoderWhat is a CRM?Small Business Jargon DecoderThe Technical DefinitionCustomer Relationship Management (CRM) refers to the strategies, technologies, and practices businesses use to manage interactions with customers and potential customers....
CTA
Small Business Jargon DecoderWhat is a CTA?Small Business Jargon DecoderThe Technical DefinitionA Call to Action (CTA) is a prompt that encourages users to take a specific action, such as “Buy Now,” “Sign Up,” or “Learn More.” CTAs are used in marketing materials,...
CTR
Small Business Jargon DecoderWhat is CTR?Small Business Jargon DecoderThe Technical DefinitionClick-Through Rate (CTR) is a metric that measures the percentage of people who click on a specific link or advertisement compared to the total number of people who viewed it...
Employee Engagement
Small Business Jargon DecoderWhat is Employee Engagement?Small Business Jargon DecoderThe Technical DefinitionEmployee engagement is a measure of an employee’s emotional commitment, involvement, and enthusiasm toward their organization and its goals. It encompasses...
ERP
Small Business Jargon DecoderWhat is an ERP?Small Business Jargon DecoderThe Technical DefinitionEnterprise Resource Planning (ERP) is a type of integrated software system that helps businesses manage core operations such as finance, supply chain, human resources,...
Field
Small Business Jargon DecoderWhat is a Field?Small Business Jargon DecoderThe Technical DefinitionIn data management and technology, a field is a single piece of information stored in a database or spreadsheet. It represents a specific attribute of a record. For...
Integration
Small Business Jargon DecoderWhat is Integration?Small Business Jargon DecoderThe Technical DefinitionIntegration refers to the process of connecting different software systems, applications, or data sources so they can work together seamlessly. This often involves...
KPIs
Small Business Jargon DecoderWhat are KPIs?Small Business Jargon DecoderThe Technical DefinitionKey Performance Indicators (KPIs) are measurable values that demonstrate how effectively a business is achieving key objectives. KPIs can be financial, such as profit...
Landing Page
Small Business Jargon DecoderWhat is a Landing Page?Small Business Jargon DecoderThe Technical DefinitionA landing page is a standalone web page designed to focus on a specific action or goal, such as capturing a lead, promoting a product, or encouraging a download....
Leadership Styles
Small Business Jargon DecoderWhat are Leadership Styles?Small Business Jargon DecoderThe Technical DefinitionLeadership styles refer to the approaches or behaviors used by leaders to guide, motivate, and manage teams. Various models exist, but the most common styles...
Local SEO
Small Business Jargon DecoderWhat is Local SEO?Small Business Jargon DecoderThe Technical DefinitionLocal SEO (Search Engine Optimization) refers to the practice of optimizing a website and its content to increase visibility in search engine results for location-based...
Migration
Small Business Jargon DecoderWhat is Migration?Small Business Jargon DecoderThe Technical DefinitionIn data and technology contexts, migration refers to the process of moving data, applications, or other business operations from one system or environment to another....
NAP Citations
Small Business Jargon DecoderWhat are NAP Citations?Small Business Jargon DecoderThe Technical DefinitionNAP citations refer to the consistent listing of a business's Name, Address, and Phone Number across online directories, websites, and social platforms. These...
Organization Development
Small Business Jargon DecoderWhat is Organization Development?Small Business Jargon DecoderThe Technical DefinitionOrganization Development (OD) refers to a systematic approach to improving organizational effectiveness. It focuses on aligning the organization’s...
PPC
Small Business Jargon DecoderWhat is PPC?Small Business Jargon DecoderThe Technical DefinitionPPC, or pay-per-click advertising, is a digital marketing model where advertisers pay a fee each time one of their ads is clicked. It’s a way of buying visits to your site...
RACI Matrix
Small Business Jargon DecoderWhat is a RACI Matrix?Small Business Jargon DecoderThe Technical DefinitionA RACI Matrix is a project management tool used to clarify roles and responsibilities within a team or organization. RACI stands for Responsible, Accountable,...
Record
Small Business Jargon DecoderWhat is a Record?Small Business Jargon DecoderThe Technical DefinitionA record is a single, organized collection of related data that is stored in a database. It typically consists of fields, each holding a specific piece of information,...
SaaS
Small Business Jargon DecoderWhat is SaaS?Small Business Jargon DecoderThe Technical DefinitionSoftware as a Service (SaaS) is a cloud-based model where businesses access software over the internet instead of installing it on their own computers or servers. SaaS...
SMART Goals
Small Business Jargon DecoderWhat are SMART Goals?Small Business Jargon DecoderThe Technical DefinitionSMART Goals are objectives that are Specific, Measurable, Achievable, Relevant, and Time-bound. This framework provides a clear and structured approach to setting...
SOP
Small Business Jargon DecoderWhat is an SOP?Small Business Jargon DecoderThe Technical DefinitionStandard Operating Procedures (SOPs) are detailed, written instructions that outline the steps necessary to complete specific tasks or processes within an organization....
Stakeholder
Small Business Jargon DecoderWhat is a Stakeholder?Small Business Jargon DecoderThe Technical DefinitionA stakeholder is any individual, group, or organization that has an interest in or is affected by a business’s decisions, actions, or performance. Stakeholders can...
SWOT Analysis
Small Business Jargon DecoderWhat is a SWOT Analysis?Small Business Jargon DecoderThe Technical DefinitionA SWOT analysis is a strategic planning tool used to identify and evaluate the internal and external factors that can impact a business’s success. The acronym...
Table
Small Business Jargon DecoderWhat is a Table?Small Business Jargon DecoderThe Technical DefinitionA table in a database is a structured way of organizing data into rows and columns, similar to a spreadsheet. Each row, also called a record, represents a single entry in...