What is B2B?

B2B, or Business-to-Business, refers to transactions or relationships between two businesses, rather than between a business and individual consumers. This includes everything from wholesale suppliers and manufacturers to software companies that serve other businesses.

B2B means that one business is selling goods or services to another business. For example, a company that manufactures office furniture selling to corporations, or a software provider offering tools that help other companies manage their operations.

If your small business offers products or services that cater to other businesses, then yes. B2B relationships can be a stable source of revenue and may involve larger transactions compared to consumer sales. Even if you’re a small business, finding the right business clients can lead to long-term partnerships and steady growth.

• B2B sales are always more complex. While B2B transactions can involve longer sales cycles and more stakeholders, they also often result in more consistent, recurring revenue.
• B2B is only for large companies. Many small businesses successfully serve other small or medium-sized enterprises by offering personalized solutions.
• Ignoring relationship building. In B2B, trust and long-term relationships are key. Focusing solely on transactions without nurturing relationships can hurt your business.