What is Above the Fold?

“Above the fold” refers to the portion of a webpage that is immediately visible without scrolling. This area is crucial for capturing the visitor’s attention and delivering key messages. It is strategically used to present calls-to-action (CTAs), headlines, or visual elements that communicate the site’s primary value proposition. The concept originates from newspaper design and is now a standard consideration in web design, where layout, load time, and responsive design all contribute to the overall user experience.

Imagine opening a book and reading the front page—the part you see first. That’s what “above the fold” is for your website. It’s the top section that grabs attention and tells your visitors, right away, why they should care about what you offer. It’s where you put your best, most enticing message.

Absolutely. Since this is the first impression visitors get of your website, ensuring that the most important information and offers are front and center is crucial. Even a small business website can benefit from clear, engaging content and a strong call-to-action in this space. By optimizing what appears above the fold, you can improve user engagement and reduce bounce rates, leading to better overall results for your online presence.

• It’s Only About Aesthetics. Some think it’s only about looking good; in reality, it’s crucial for driving engagement and conversions.
• One Design Fits All. A common belief is that there’s a one-size-fits-all approach, but what works above the fold can vary by audience and industry.
• Scrolling Isn’t a Problem. Many assume users will scroll, but studies show that key information must be visible immediately to capture interest.