“Above the fold” refers to the visible part of a webpage before scrolling. It’s prime space for key info, calls to action, and grabbing user attention.

B2B (business-to-business) refers to companies selling products or services to other businesses rather than individual consumers.

B2C (business-to-consumer) refers to companies selling products or services directly to individual customers rather than other businesses.

Backlinks are links from other websites to yours. They boost SEO by signaling trust and authority, helping improve search rankings and website traffic.

Bounce rate is the percentage of visitors who leave a website without interacting. A high rate may signal poor user experience or irrelevant content.

Brand awareness is how well people recognize and recall your brand. Strong awareness builds trust, attracts customers, and sets you apart from competitors.

Brand identity is the visual and messaging elements that define a brand, including logo, colors, tone, and values, shaping how it’s perceived by customers.