A/B Testing is a common method to optimize marketing campaigns by comparing two slightly different ad versions to see which performs better.
Brand & Marketing
Above the Fold
Small Business Jargon DecoderWhat is Above the Fold?Small Business Jargon DecoderThe Technical Definition"Above the fold" refers to the portion of a webpage that is immediately visible without scrolling. This area is crucial for capturing the visitor's attention and delivering key messages. It is strategically used to present calls-to-action (CTAs),...
B2C
Small Business Jargon DecoderWhat is B2C?Small Business Jargon DecoderThe Technical DefinitionB2C, or Business-to-Consumer, refers to transactions or relationships between a business and individual consumers. This model focuses on direct sales of products or services to end-users for personal use.In English, PleaseB2C means selling directly to the people...
Bounce Rate
Small Business Jargon DecoderWhat is Bounce Rate?Small Business Jargon DecoderThe Technical DefinitionBounce rate is a metric that represents the percentage of visitors who navigate away from a website after viewing only one page. It is commonly used to measure user engagement and the effectiveness of a website in encouraging visitors to explore further.In...
Brand Awareness
Small Business Jargon DecoderWhat is Brand Awareness?Small Business Jargon DecoderThe Technical DefinitionBrand awareness is the extent to which consumers recognize and recall a brand, including its name, logo, and overall identity. It is a key component of a brand’s overall market presence and often serves as the foundation for building customer loyalty...
Brand Identity
Small Business Jargon DecoderWhat is Brand Identity?Small Business Jargon DecoderThe Technical DefinitionBrand identity refers to the collection of visual and verbal elements that define how a business presents itself to the public. This includes the company’s name, logo, color scheme, typography, messaging, and overall aesthetic, all of which work...
Content Marketing
Small Business Jargon DecoderWhat is Content Marketing?Small Business Jargon DecoderThe Technical DefinitionContent marketing is a strategic marketing approach focused on creating, publishing, and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. It is designed to drive profitable customer action by...
Conversion
Small Business Jargon DecoderWhat are Conversions?Small Business Jargon DecoderThe Technical DefinitionConversion in the context of digital marketing is the process where a visitor completes a desired action on a website, such as making a purchase, filling out a form, or signing up for a service. Conversion rates are a key performance metric that indicate...