Small Business Jargon DecoderWhat is Content Marketing?Small Business Jargon DecoderThe Technical DefinitionContent marketing is a strategic marketing...

Conversions in marketing refer to actions taken by users, like making a purchase or signing up, that align with business goals and drive success.

CPC (Cost Per Click) is a digital advertising metric that measures the price paid for each click on an ad, helping assess ad campaign performance.

CTA (Call to Action) is a prompt in marketing that encourages users to take a specific action, such as making a purchase, signing up, or contacting the business.

CTR (Click-Through Rate) measures the percentage of users who click on a link or ad compared to the total number of viewers, indicating engagement.

Landing pages are standalone web pages designed for a specific purpose, often used in marketing campaigns to drive conversions like sign-ups or purchases.

Local SEO focuses on optimizing a business’s online presence to appear in local search results, improving visibility for customers in specific geographic areas.

NAP citations list a business’s Name, Address, and Phone number online. Consistent NAP data boosts local SEO and helps customers find the business.